Joud General Trading Ltd is an established company in Abu Dhabi's free zone and one of the fastest growing companies in the UAE working with ferrous and non-ferrous scrap metal, livestock, car tires & spare parts, oil & lubricants, and energy sources. Joud General Trading aims to provide clients with an exceptional blend of premium quality products and value-added services.

Vision

  • To be a globally recognized and established firm.

  • To be the select supplier for the building service industry.

  • To be a successful Lebanese international trading company that provides integrated services to customers despite the changing environment.

Mission

  • To engage in trade with a focus on quality services and professional competencies.

  • To delve into new markets and expand the business through industrial raw materials, commodities, and engineering equipment and projects.

  • To serve as an effective instrument of public policy and social responsibility.

  • To offer a wider range of products in line with the needs of the market.

  • To seek growth through new ideas, products, and strong partnerships.

Joud General Trading Ltd

Meet The
Owner

Ali Khalife is the owner of Joud General Trading – which he founded alongside his brother Abbas Khalife in 2020.

The business enthusiast comes from a family that has worked in general trading for over 20 years. Having graduated from the Lebanese American University (LAU) in 2006 with a degree in business management, Ali Khalife currently manages three companies – AKS Lebanon, Scrap Co Limited UAE, and Joud General Trading, which started off as a small business venture but has grown to encompass around 23 countries in the world, supplying scrap, cows & heifers, rebar steel, oil, batteries, and all electrical and solar supply to different industries.

They have many plans for the future with an aim to enter more markets with their expertise.